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MEET OUR TEAM

Our dedicated team at ABC License Company is committed to providing exceptional service and saving you the headache of ABC bureaucracy. We're white-glove, full-service; but we make it feel easy, unpretentious, fun.

Carrie A Peters, Founder and CEO

CARRIE

Founder, Fixer, CEO

Carrie has done this work for 25 years. She cut her teeth at law firms like Hinman & Carmichael, Farella Braun + Martel, and Haas & Najarian. She then launched ABC License Company to bring that high-caliber service to you without bogging you down with law-firm excesses.

Paola Horevicz Hurtado, VP of Operations

PAOLA

VP of Operations, Licensing Specialist

Paola has been with ABC License Company for over 10 years. In it for the long-haul, she's invested in the success both of her team and of your business. Save her a dinner reservation when your license issues.

Amy Dang, Licensing Specialist

AMY

Licensing Specialist

Amy is an application rockstar. She'll perfect your ABC forms in no time, and she'll keep picky ABC investigators off your back—all while adding your bar or restaurant to her must-try list.

Nidia Hueck, Licensing Specialist

NIDIA

Licensing Specialist

Nidia may likely be the first person you talk to when you reach out to us. She's highly skilled in determining which license type (or ABC process) you need to execute your concept. She'll be first in line to try your signature cocktail.

Justin Gebb, former Deputy Division Chief of ABC

JUSTIN

Former Deputy Division Chief, Dept of ABC

Yes, that title means what you think it means. Justin is an absolute ABC-expert, having spent over 26 years there. His insights on the inner-workings of ABC (and his relationships with the SF Board of Sups and major police departments throughout the state) will help make your path smoother.

 

Celine Office Dog

CELINE

Office Pup

The unofficial company mascot. Feel free to call her Celine, the Pitsky.

The answer to her stunning looks? Husky dad and Pitbull mom. She's got traits from both sides (see the giant ears and ice blue eyes? ) and if you come meet her you'll notice the energy of a Husky and the friendliness of a Pitbull.

 

On most days, you'll find her at the office. Just an added treat for when you come sign all those ABC forms.

Ripley Office Dog

RIPLEY

Office Pup in Training

The second member of the four-legged crew. He'll be more on the food-sampling side of business.

He's a Red Siberian Husky who fell on hard times and, thanks to Rocket Dog Rescue, found Carrie. There are rumors that someone named Lucy also had something to do with this union.

 

He mainly hangs out in the North Bay, but you'll occasionally find him in the office where he'll try his darnedest not to jump on you.

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